You know, the squeaking of all those plimsolls as they race around to form the new shape.
Julian and Sebastian discussing the concept:
Julian: "Sebastian, lower case isn't an option."
Sebastian: "It HAS to be upper case? why?"
Julian: "For goodness SAKE, have you ever SEEN the Honda logo?"
Sebastian: "So we all hit the ground at 300 miles and hour halfway through the "A" just because YOU have an HND in graphic f*cking design?"
I'm probably projecting too much.