I had that sort of thing to contend with all last season. Coaching a womens team opens up your eyes to all sorts of prejudice that previously you never even suspected.
Very good friends would come out with "oh I couldn't stand watching that crap". I would say, "it's not crap, I have some great players in the side - fast, skilful, courageous. Maybe not as fast, but certainly as interesting to watch".
I might as well have been talking to the wall. My main critic was actually the senior team manager (not coach, mind, the manager - the guy who fills the match book in and makes sure the shirts are washed). "God - women's football? I can't be bothered with it. I saw a game the other night, and they can't even KICK a ball!"
I held back from saying "I've seen you play and YOU can't even kick a ball". That was the old Malcolm.