The thing about these sh*te designs and designers (and if this isn't sh*te then nothing is) is that they go on making money.
Someone will enter it for Worst Logo In The History Of The World and it will win the cash prize of one million dollars.
It will then feature in a Tom Cruise film where it's used as a plot point as characters discuss how sh*te it is, and it'll make even more money, either for its use or as a result of a subsequent court case.
We live in a sh*te taste age.