From memory, George and Lynne was a beautifully drawn strip, but badly written.
Maybe they got hold of an even worse writer, because that example is complete sh*thouse.
On the other hand, (from my experience of dealing with some editors), because of the brain dead nature of the guy to whom one often has to submit one's ideas, one must dumb those ideas down to Moron level. It could be that this writer is actually enjoying himself seeing how far he can descend before the editor says "you know, that idea is crap!"
Who knows, there may be a couple of notches (down) still to go?
