Ach, du lieber Himmel!
It's "noch" Bill, as in "loch" back of the throat and keep it open! Reminds me of driving back and forth to Granny's house with the kids when they were young and passing the loch on the way. I'd shout out "loch" and they'd have to repeat until they could say it perfectly. For a long time, when we went past a lake anywhere, someone would shout out "loch!" Very proud of my wee (big now) Australian Scots.