This technique was inspired by the adverts that you see on TV every time a game of American football or Australian game of Rugby League is played, you know, where the huge logo for Budweiser dominates the centre of the field?
Whereas the ad looks perfect from the fixed camera angle up in the stand, if you were to run around on it at grass level it would look like a mess of colours, almost indefinable. It only "exists" as a design when viewed at that one angle that the TV viewer sees.
