I found this very small sample bottle of David Beckham's fragrance in my house (but don't ask how it got there, as I am clueless), and it's named after a preposition: Beyond. I think we should market a fragrance for Beau or Dennis. What do you think it ought to be called?
We'll also need some kind of selling angle similar to this drivel: David Beckham introduces his contemporary new fragrance for men: Beyond. Inspired by David’s life motto - ‘no matter how small you start, always dream big’, this modern masculine scent is an expression of his energy, determination and strength of mind. Encased in distinctively stylish, taupe packaging, Beyond opens with a mojito accord and features notes of cedarwood and leather to create a refined, daring scent for the modern man.