It's that third world tendency to grab an established "brand" and use it as a masthead.
It's most evident in the use of "Jesus" as a first name in South America, but also in sports. For instance Brazilians in particular eschew their own given names for single names like Socrates.
This guy in India is obviously highly intelligent, has a great command of English and appreciates the pun "Beau Peep" on a whole new intellectual level.